Visual Storytelling Behind the First Tres Generaciones

Tequila Bottles

I had the privilege of art directing a CGI animation that brings to life the creation story of the first Tres Generaciones Tequila bottles—a visual journey that captures the craftsmanship, heritage, and innovation behind the brand.

This project, in collaboration with Akimbo, showcases the thoughtful design details that make these bottles more than just containers—they are a tribute to tradition. The oak stopper is made from the very same oak used in the barrels where the tequila is aged, grounding the bottle in the aging process itself. The neck of the bottle, slightly dented, is a subtle nod to the old copper kettles once used to crush agave—a tactile reference to time-honored methods.

Perhaps one of the most striking details is the stylized agave leaf, etched into the back of the glass. It’s partially visible behind the label, adding depth and a quiet elegance that rewards a closer look.

Every visual element in the animation was carefully considered to reflect the legacy and spirit of Tres Generaciones—both in the physical design of the bottle and in the story we set out to tell through CGI.

Anheuser-Busch Home Tap System for Draftmark

This CGI animation, which I art directed, showcases an innovative product developed for Anheuser-Busch: a sleek, in-home beer tapping system designed to fit seamlessly inside a standard refrigerator.

The system uses interchangeable cartridges, allowing users to easily swap in their favorite beers. A magnetic badge affixes to the front of the tap, serving as a stylish and practical indicator of what’s currently on tap—making the entire experience both intuitive and enjoyable.

Akimbo Packaging Promo

I served as the art director for this CGI animation, created to promote Akimbo’s vibrant and imaginative kids' packaging. The animation highlights the playful and eye-catching designs featured on popular snack brands, including Keebler’s E.L. Fudge, Kellogg’s S’mores, Sour Punch Straws, and Fruit Twistables.