Movie Poster Ad for Hefty,

Featuring John Cena 

 

This was a fun project that coincided with a commercial campaign. It was to imitate an action movie poster. A wall of 52 boxes was created for the shoot for John to run through. Each pose was shot separately and layered together in Photoshop. I created the clouds of dust and the stormy clouds making sure the text is readable. I added glows on the edges of the t-shirts to separate each of the poses,