Building a brand is a strategic process that involves multiple stages.

Develop Conceptual Directions

• Brainstorm and sketch multiple design directions
• Explore visual identity options (logo, typography, color palette)
• Explore structural ideas (box, bottle, pouch, etc.)
• Define key messaging and hierarchy
• Align with brand voice and target audience
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Test and Iterate

• Create mock-ups or prototypes
• Conduct user testing, focus groups, or eye tracking ai data
• Gather internal and external feedback
• Iterate and refine concepts
• Repeat phase as needed to achieve goal

Finalize Design

• Select final design
• Collect final dielines and prepare artwork
• Confirm legal, regulatory, and barcode elements
• Specify materials and finishes
• Double check brand guidelines are followed
• Share files with manufacturer/printer
• Produce physical prototypes
• Approve final samples (color, quality, fit)
• Confirm packaging meets durability and shipping standards

Building Marketing Materials

Marketing materials play a crucial role in the success of consumer packaged goods (CPG) by shaping brand perception, influencing purchase decisions, and driving consumer loyalty. In a crowded marketplace, well-crafted materials—such as product packaging, point-of-sale displays, brochures, and digital content—help CPG brands stand out, communicate key benefits, and connect emotionally with target audiences. These assets not only reinforce brand identity but also provide critical information that guides shoppers through the buying journey, both online and in-store. Consistent, engaging marketing materials are essential for building trust, supporting promotional campaigns, and ultimately increasing product visibility and sales.