Hefty Waste, Storage and Freezer Bags, and Tableware

Over the course of my five-year tenure managing the Hefty Brand, I played a pivotal role in developing and nurturing a strategic partnership with Colgate, which culminated in the successful launch of Hefty Ultra Strong Fabuloso. This groundbreaking product quickly distinguished itself in the market, becoming the top-selling item within the Hefty Tall Kitchen Bags category. By expertly combining superior strength with the refreshing and appealing scent of Fabuloso, we created a unique value proposition that deeply resonated with consumers seeking both durability and a pleasant experience in everyday household chores.

The remarkable success of Hefty Ultra Strong Fabuloso not only elevated the brand’s visibility but also laid a strong foundation for further innovation, leading to the introduction of additional variants such as Lemon Fabuloso and the vibrant new Watermelon scent. Throughout this process, our team’s relentless commitment to maintaining the highest standards of quality and delivering exceptional customer satisfaction was instrumental in securing the product’s place as a trusted and beloved choice in countless homes. This achievement stands as a testament to the power of collaboration, innovation, and an unwavering focus on meeting consumer needs..