
Hefty Ultra Strong Fabuloso
Throughout my five years managing the Hefty Brand, I was instrumental in forging a successful partnership with Colgate, which resulted in the creation of Hefty Ultra Strong Fabuloso. This innovative offering swiftly emerged as the best seller among Hefty Tall Kitchen Bags, brilliantly merging unparalleled strength with an inviting fragrance that resonates with consumers. This success paved the way for the introduction of Lemon Fabuloso and new Watermelon. Our team’s unwavering dedication to quality and customer satisfaction played a crucial role in establishing Hefty Ultra Strong Fabuloso as a beloved choice in numerous households.