MVP2 Low Calorie Energy Drink 

 

This label design was developed for Topco Associates and showcases a private label energy drink currently available at Wegmans. One of the primary challenges in creating this design was maintaining the legibility of the text when the can or bottle is empty—something that can often be overlooked in transparent or partially see-through packaging.

To address this issue, I implemented a subtle tint on the reverse side of the label. This design choice allowed the natural color of the beverage to remain visible, providing an appealing visual element that reflects the product's identity, while also ensuring that all essential text remains easy to read regardless of the container’s fill level. The result is a functional and visually engaging label that balances both form and practicality.