NY STYLE RUSSER DELI

Delis are woven into the fabric of New York life. From iconic institutions like Katz’s and Carnegie to modern favorites like Shelsky’s, delis are everywhere—defined by their abundance of fresh, high-quality meats and cheeses. New York delis have long set the gold standard nationwide.

The Russer brand draws directly from this rich tradition. Its positioning—“A Passion for Authentic New York Deli Taste”—captures the emotional resonance and uniqueness of this heritage, standing apart in a crowded market.

I led the conceptualization, design, and execution of a comprehensive brand identity for NY Style Russer Deli. This included packaging, employee uniforms, a fully responsive website, and branded merchandise. The result was a cohesive visual system that built a strong, recognizable presence across both digital and physical touchpoints.