Namasté ORS Hair Care

Namasté faced a critical time crunch brought on by new industry regulations. Their digital asset management was in disarray, with key files scattered across multiple servers and platforms, creating inefficiencies and delays. To remain compliant and competitive, they needed to update all product packaging—covering 35 SKUs—within a strict six-month deadline.

In addition to the packaging overhaul, there was an urgent need to organize and centralize all brand assets. Ingredient lists and mandatory warning statements required immediate revision before the departure of their lab technician, whose expertise was crucial to ensuring regulatory accuracy and compliance.

Simultaneously, Namasté took this opportunity to expand their product offering with the launch of a new Naturals line. This initiative required the development of cohesive branding elements, including an updated brand book and a refreshed product catalog, aligning the new line with the company’s evolving visual identity and market positioning.



Through streamlined project management, cross-departmental collaboration, and a clear focus on compliance and brand cohesion, Namasté successfully navigated the challenges and emerged with a stronger, more unified product presence.