Pet Factory Soft & Soothe

Soft & Soothe is more than just a pet toy—it’s a calming companion thoughtfully crafted to bring peace and comfort to your furry friends. Infused with the gentle, natural scent of lavender, this plush toy is designed to soothe anxious pets, helping them feel safe and relaxed during stressful moments such as thunderstorms, car rides, or separation from their owners.

I played an integral role in the development of Soft & Soothe, dedicating careful attention to every aspect of its design and packaging. My goal was to blend functionality with comfort, crafting a plush toy that isn’t just another plaything but a source of calm and reassurance for pets facing everyday stresses. The result is a product that pet owners can trust to help their beloved companions feel more relaxed and cared for, no matter the situation.

Pet Factory Tug Toys

This playful and engaging project was developed for Pet Factory with the goal of creating a line of high-quality tug toys designed for both pets and their owners. The toys were thoughtfully crafted to be safe, durable, and interactive—perfect for bonding through play.

The three designs were each created with a specific type of retailer in mind, tailored to suit the unique branding and customer base of different market segments. One design was developed for a boutique store, emphasizing a more personalized and upscale aesthetic. Another was crafted for a mainstream pet retailer, focusing on broad appeal and functionality. The third design was created for a hardware retailer, with a more rugged, practical approach suited to its target audience and product offerings.