Pet Factory Tug Toys

This playful and engaging project was developed for Pet Factory with the goal of creating a line of high-quality tug toys designed for both pets and their owners. The toys were thoughtfully crafted to be safe, durable, and interactive—perfect for bonding through play.

I designed the graphics to complement and enhance the unique shapes of each toy, ensuring visual appeal while maintaining functionality. In addition, I created custom hang tags that not only highlighted the toy’s features but also encouraged customers to pick them up, squeak them, and experience the fun for themselves. The result is a vibrant, on-shelf presence that captures attention and invites hands-on interaction.

The three designs were each created with a specific type of retailer in mind, tailored to suit the unique branding and customer base of different market segments. One design was developed for a boutique store, emphasizing a more personalized and upscale aesthetic. Another was crafted for a mainstream pet retailer, focusing on broad appeal and functionality. The third design was created for a hardware retailer, with a more rugged, practical approach suited to its target audience and product offerings.