KROGER PRIVATE LABEL

PET FOOD & TOY LINE

I spearheaded the launch of Kroger’s private label for cat and dog food and toys—bringing a fresh, playful energy to pet aisles across the country. From retouching product photos to make every kibble and squeaky toy shine, to designing custom dielines for toy hang cards, I shaped both the look and feel of the brand. I also crafted the identity manual, building a cohesive visual language that ensures the brand speaks clearly—whether it's barking or meowing.