Sapphyre Vape Pen

The Sapphyre Vape Pen, proudly owned by EcoCig, quickly became their best-selling product and a true industry favorite. It was a tremendous honor for me to lead the redesign of this innovative brand, which has long been a pioneer in the e-cigarette market. EcoCig was among the first companies to introduce a USB charging tip for their e-cigarettes, revolutionizing convenience for users.

In addition to innovation, EcoCig prioritized sustainability by significantly reducing environmental waste. Instead of disposing of entire devices, customers could simply purchase refills—either to refill the tanks themselves or opt for pre-filled tanks—making the product more eco-friendly and cost-effective.

I was responsible for crafting the entire visual identity of the brand, including the logo, packaging, product graphics, website design, trade show booth, and all marketing collateral. Special attention was given to the packaging, which features foil embossing combined with matte and gloss varnishes, creating a luxurious and premium tactile experience that stands out on shelves.

Now, a full decade later, the Sapphyre brand continues to thrive, a testament to the timeless design and strong brand foundation established from the start.