Hefty, the renowned trash bag brand, has launched an exclusive line of "talking trash bags" specifically designed for millennials. These bags boast quirky and playful phrases printed on them, injecting a humorous twist into a routine household chore. Hefty’s "talking trash bags" are crafted with millennial humor in mind, showcasing phrases that truly connect with this demographic. This promotion went viral on social media, with users sharing on Instagram and Facebook alongside the bags. It garnered attention from seven news outlets and sold out within hours. Inspired by the Hefty bag, Balenciaga designed a handbag that mirrored its appearance. In response, Hefty launched the House of Hefty campaign, featuring a runway walk to the trash can.
Phrases used:
"I'm so trashy", "Hefty! Hefty! Hefty!","Feed me tacos and tell me I'm pretty", "Feeling like garbage today", "Cherish your dreams, trash the rest", I've got 99 problems but trash ain't one", "I'm not a regular bag, I'm a cool bag", "In a time-out", "same time next week?", "swipe left", "Oh, this old thing?, "#Goals", and "Tie me up".
