This project was exceptionally intricate. I collaborated with the vendor to develop the coatings for the pans, assigned names to each of the three tiers, crafted the logos, selected the handles, had the logos printed on both the handles and the bottom of each pan. I conceptualized the three tiers: Culinary Masterpiece for the top tier professional grade, Culinary Creations for the mid-tier, and No Fuss for the everyday product line aimed at beginner bakers. I also designed the dies for the bakeware and cookware, art directed the photography, and handled the photo retouching and production. Additionally, I created the POP floor displays.
